Hand-pumped is a team of professional journalists with nearly 100 years of combined experience of delivering news, features and advertising to readers in newspapers, magazines and online.
We have used this experience to create a website which succeeds where others fail – by providing first-class content, and doing this in a clear, attractive and readable form
Our ongoing
mission is to: ●
Be the industry-standard website for the real ale industry in Britain ●
Comprehensively serve all British real ale breweries and micro-breweries by being the umbrella site for this flourishing industry
· ●
Combine editorial
content with advertising, to cover the entire
brewing process ●
Report the latest news and developments from our breweries
· ●
Promote our brewers
by informing other brewers, drinkers and publicans
and drinkers alike of their ongoing efforts, and
forwarding our readers back to their own sites ●
Provide a private forum where brewers can talk to each other about matters as diverse as recipes, technical issues, equipment, pricing and distribution. ●
Provide public forums for drinkers, beer-tickers and other real ale
enthusiasts, including publicans – so that they can
feed back information that the brewers will find
invaluable in the production of their own beers. ●
Cover all aspects of
the brewing function… from the yeast and malt to the
pump-clips and glasses ●
Present our content with sufficient technical detail to make it invaluable to the brewer, whilst being of consuming interest to the real ale end user – the drinker!
By all of the above means we aim to form a Hand-Pumped hit-habit with real ale brewers, drinkers and outlets alike – including the pubs themselves – to bring the entire industry together in a single, unified site.